Transforming Parking Management at Vermella Broad Street: How ParkStash's Digital Solutions Optimize Space and Enhance Security

A modern residential and retail building at Vermella Broad Street in Newark, NJ, with ParkStash and Vermella Broad Street logos overlaid, representing their partnership in digital parking management.

ParkStash partners with Vermella Broad Street to streamline parking management, introducing digital permits, automated enforcement, and optimized space utilization for residents and visitors.

We are excited to announce the successful implementation of ParkStash's advanced parking management system at Vermella Broad Street in Newark, New Jersey, a distinguished property within Russo Development's portfolio. This collaboration has transformed parking operations, enhancing efficiency and convenience for both residents and visitors.

Digital Transformation of Parking Permits

By adopting ParkStash's digital parking permit system, Vermella Broad Street has eliminated the need for physical tags or decals. Residents and visitors can now simply scan a QR code and enter their license plate information to obtain a digital permit. This streamlined process not only saves time but also reduces administrative tasks for the management team.

Optimized Utilization of Parking Spaces

The property has implemented an innovative scheduling system for its visitor parking lot to maximize space utilization:

  • 7 AM to 7 PM: Dedicated to retail guests.

  • 7 PM to 7 AM: Reserved for resident guests.

This strategic allocation ensures that parking resources are effectively used throughout the day, catering to the varying needs of retail patrons and residents' visitors.

Seamless Visitor Parking Management

With ParkStash's digital permit application, Vermella Broad Street offers complimentary 3-hour parking for visitors, followed by paid hourly parking. The system automatically enforces these rules, ensuring fair usage and availability of parking spaces.

Enhanced Security Through Automated Enforcement

Utilizing the ParkStash Enforcer App, the property conducts 24/7 monitoring of parking areas. Unauthorized vehicles—those without valid permits, overstaying, or parked in incorrect spots—are promptly identified and fined. Enforcement is based on license plate recognition, ensuring that only authorized vehicles occupy the parking spaces, thereby enhancing safety and security within the community.

Administrative Efficiency and Revenue Generation

The shift to electronic permits means visitors no longer need to visit the office to obtain physical tags, freeing up valuable time and resources for office staff. Additionally, the creative monetization of parking spots generates revenue that offsets service costs and provides additional income for community upkeep.

This partnership between Vermella Broad Street and ParkStash exemplifies how modern technology can revolutionize parking management, leading to improved efficiency, security, and resident satisfaction.

For more insights into how ParkStash is transforming parking solutions, explore our recent implementations:

Discover how ParkStash can optimize your property's parking management by visiting our website or contacting us for a personalized consultation.

Sameer Saran

Sameer Saran is a tech entrepreneur and CEO of ParkStash. He loves building things from scratch - completely bootstrapped ParkStash, pivoted couple of times and now growing faster than he can imagine :) He is a big advocate of sustainable and impact driven technologies which helps environment, improve quality of life, productivity, and efficiency. If you find interesting opportunities to collaborate, feel free to ping him on LinkedIn.

https://www.linkedin.com/in/sameersaran97/
Previous
Previous

Enhancing Safety and Security at Pinewood Apartments with ParkStash Tailgating Detection and LPR Automated Entry

Next
Next

Transforming Visitor Parking at Lark Chapel Hill: A ParkStash Success Story